Samsung has taken the lead in the world’s second-largest smartphone market, dethroning Xiaomi that has been the top smartphone brand in India for the past three years.
According to Counterpoint’s Q3 2020 figures, Samsung leads India’s smartphone market share by 24%, leaving Xiaomi behind at 23%. Vivo takes up the third position with a market share of 16%, followed by Realme in the fourth position capturing 15%, and finally Oppo in the fifth spot with 14% market share.
Interestingly, the data differs from last week’s Canalys report which said Xiaomi continues its all-time lead with 26.1%, leaving Samsung behind at 20.4%.
| India smartphone market share | Q3 2019 | Q3 2020 |
|---|---|---|
| Samsung | 20% | 24% |
| Xiaomi | 26% | 23% |
| Vivo | 17% | 16% |
| Realme | 16% | 15% |
| Oppo | 8% | 10% |
| Others | 13% | 12% |
Nevertheless, both reports agree that the smartphone market grew in the last quarter. Counterpoint reports a 9% increase in the smartphones shipped in Q3 2020. Samsung alone saw a whopping 32% year-on-year smartphone shipment growth.
“The push from the brands coupled with the pent-up demand due to the lockdown and strong sales on online platforms led to this growth. Consumers are still preferring online platforms due to COVID-19 fears.” writes Counterpoint.
Apart from Samsung, Oppo also saw a 30% YoY (year-on-year) mainly due to increased sales of its budget lineup.
Other notable trends observed by Counterpoint include Apple ruling the premium segment with sales of the iPhone SE 2020 and iPhone 11. OnePlus remained the top brand in the premium segment due to OnePlus 8 sales.
Of course, all the figures will change drastically in the next quarter due to recent festive season sales from Flipkart and Amazon.
Will Samsung be able to retain the No.1 spot in the Indian smartphone market space? Let us know in the comments down below.
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